Key Trends at the LeadingAge Annual Conference 2024: Shaping the Future of Senior Living
The LeadingAge Annual Conference 2024 delivered a wealth of insights and bold visions for the future of senior living. As we connected
Is Your Senior Living Experience Buzzworthy? 5 Ways to Drive More Word-of-Mouth Referrals
Online reviews are one of the most important brand-building tools in senior living. (In fact, they’re so crucial that we have a
Branching Out: 3 Ways to Diversify Revenue Streams in Your Senior Living Community
Resident populations in senior living communities are up. Great news, right? Yes, but the cloud lurking behind that silver lining is that
How to Turn Families into Champions with Senior Living Technology
We talk a lot about resident and staff engagement on the Icon blog. But family engagement is just as important. Apart from
Marketing Is a Growing Focus for Senior Living: 5 Senior Living Technology Solutions That Save Your Staff Time
Nearly half of senior living operators expect to grow their marketing budgets in 2024, according to a recent Senior Housing News survey.
How Tech-Forward Resident Experiences Impact Sales and Occupancy: A Webinar Recap
How can a tech-forward resident experience help communities attract and retain residents? That was the topic of Icon’s latest sponsored Grow Your
3 Elements of the Modern Senior Living Community (and Why Older Adults Want Them)
From wellness-focused models to robot assistants, the senior living experience has evolved in recent years. It’s modern. But which aspects of this
Part 3 | Increasing Positive Google Reviews for Senior Living Communities: A How to Guide
Part 3: Effectively Requesting Reviews For senior living communities, building a positive online reputation is crucial in attracting potential residents and their
Part 2 | Increasing Positive Google Reviews for Senior Living Communities: A How to Guide
Part 2: Generating Positive Reviews The voice of satisfied residents and their families holds immense sway in shaping perceptions of prospects evaluating
Part 1 | Increasing Positive Google Reviews for Senior Living Communities: A How to Guide
Part 1: The Power of Google Reviews Online reviews have become an integral part of the consumers’ decision-making process in selecting a
How Sales and Marketing Teams Can Use Senior Living Tech to Maximize Their Efforts
Over the past year or so, we’ve seen conversations around senior living technology investments shift. Historically, communities adopted this tech to achieve
5 Strategies to Boost Resident Occupancy at Your Senior Living Community
It’s official: senior living occupancy is bouncing back (with demand even outpacing new supply). Here, we discuss five ways your community can