Part 3 | Increasing Positive Google Reviews for Senior Living Communities: A How to Guide
Part 3: Effectively Requesting Reviews
For senior living communities, building a positive online reputation is crucial in attracting potential residents and their families. In this series, we have thus far explored the power of google reviews for senior living communities, as well as when and who to ask for reviews. In the final part of this series, we’ll explore tailored strategies to request reviews for senior living communities (with examples!).
Leveraging SMS Text Messages
More and more businesses are turning to SMS text messages to boost customer reviews. The reasons are compelling: text messages boast higher open and engagement rates compared to email and voice communication. Text messages can also feel more personal than other digital approaches. Additionally, texts can be automated and scheduled, making them a cost-effective and scalable choice.
Our Communication 360 product allows you to easily share your unique Google review link with happy residents and family members. This link will be embedded in your texts, making it convenient for recipients to leave their feedback. To fully harness the power of Communication 360, you can set up automated and pre-scheduled text messages. This automated approach is highly effective in soliciting Google reviews.
SMS Text Message Templates
Crafting compelling SMS text message templates can greatly enhance your success in soliciting Google reviews. Examples include:
1. Hi [First Name], we’re delighted to hear about your positive experience at our senior living community. Could you spare a moment to share your thoughts in a Google review? Follow this link: [LINK].
2. Thank you for being a part of our senior living community! Your satisfaction is our priority, and your feedback helps us provide exceptional service. Please share your thoughts here: [LINK].
3. Hi [First Name], we appreciate you choosing our senior living community. Could you take a few minutes to review your experience? Just follow the link: [LINK].
4. Hello [First Name], we value your opinion and want to ensure your experience with us is top-notch. Could you take a minute to review your recent visit? Answer a short survey here: [LINK].
Asking for Reviews via Email
Email remains a reliable channel for requesting Google reviews, with 58% of consumers checking emails before engaging in other online activities. When using email for review requests it’s essential to personalize your email for a more intimate connection. Doing this manually can be quite time consuming. For a more scalable approach, you can leverage our Communication 360 solution. With this tool, you can set placeholder fields that automatically populate using a resident or family member’s profile information. Below are some sample templates to get you started.
Email Templates
Email Template 1: Personalized Request
Subject: Share Your Experience with [Senior Living Community Name]
Dear [Resident’s First Name],
We hope this email finds you in good health and high spirits. We greatly value your presence at [Senior Living Community Name], and we’re constantly working towards providing the best experience for our residents.
Your feedback is invaluable to us, and we would be honored if you could take a moment to share your experience with us. Your review will not only assist us in refining our services but will also offer guidance to potential residents seeking a comfortable and vibrant community like ours.
To leave your review, simply click on the link below:
[Insert Google Review Link]
We appreciate your time and look forward to hearing about your positive experience at [Senior Living Community Name].
Warm regards,
[Your Name]
[Your Position]
[Senior Living Community Name]
[Contact Information]
Email Template 2: Expressing Gratitude for Resident Feedback
Subject: Your Feedback Matters to Us!
Dear [Resident’s First Name],
We hope this message finds you in good health and high spirits. At [Senior Living Community Name], we are continually striving to provide the best possible experience for our residents.
We wanted to take a moment to express our gratitude for choosing [Senior Living Community Name] as your home. Your presence enriches our community, and your feedback is an essential part of our journey towards excellence.
If you could spare a few moments to share your experience with us, we would greatly appreciate it. Your insights are invaluable and will help us in our mission to create a warm and thriving environment for all our residents.
Please click on the link below to leave your review:
[Insert Google Review Link]
Thank you once again for being a valued member of our community. We look forward to hearing from you!
Warm regards,
[Your Name]
[Your Position]
[Senior Living Community Name]
[Contact Information]
Feel free to customize these templates to suit the specific tone and style of communication your senior living community uses!
In-Person or Over-the-Phone Requests
In-person and phone requests for reviews can be highly effective. These interactions are most successful when prompted by unsolicited praise or during a positive customer interaction. Like with SMS and email, our communication 360 solution can be used to automate this process, including leaving a voicemail automatically if the phone call is not answered.
An additional benefit of our Communication 360 solution is automatic translation, which will translate any message to your recipient’s native language. This extra touch is greatly appreciated by customers, while also increasing the likelihood of the recipient leaving a review.
In-App or In-Portal
Finally, if you have a resident or family portal app, you can use push notifications to automatically prompt residents and family members for reviews. Even better, with our family feedback and satisfaction functionality, you can prospectively identify your happiest customers and then prompt these individuals for reviews.
Choose the Approach that Aligns Best with Your Community
By implementing these tailored strategies, senior living communities can proactively request Google reviews, thereby enhancing their online reputation and attracting more potential residents and families. Remember to choose the approach that aligns best with your community’s unique strengths and customer interactions. Software, like our Communication 360 solution, can be a powerful tool in creating a scalable approach to generating more positive google reviews.