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Holbrook Life Partners with Icon to Elevate the Senior Living Experience

FOR IMMEDIATE RELEASE

CHICAGO – July 23, 2024 – Holbrook Life, a premier provider of luxury senior living communities, announces a strategic partnership with Icon, the industry’s leading all-in-one employee, resident, and family experience management and analytics platform. This collaboration aims to enhance the quality of life for residents, streamline communication, and optimize service offerings across Holbrook Life’s communities.

Holbrook Life selected Icon’s Community and Family Engagement solutions to consolidate and simplify their technology stack. The comprehensive platform integrates seamlessly with existing systems, including the EHR, CRM, work order, and POS, providing a unified platform for managing resident, family, and staff experiences.

“We chose to partner with Icon because the platform can be easily customized to fit our unique range of needs to best serve our residents, family members, club members, and our employees,” said Jack Miller, Chief Revenue Officer at Holbrook Life. “We also needed a strategic partner who values innovation and has a fresh, progressive  approach to supporting senior living operators.”

Icon’s suite of customizable modules for staff engagement, resident experience, and family peace of mind is combined with enterprise-level analytics and AI to empower organizations like Holbrook Life to fortify NOI and culture while also mitigating risk.

“By leveraging Icon’s tools and services, Holbrook will be able to optimize amenities and enhance resident experience with real-time feedback, survey results and metrics related to events, activities, and wellness programming,” Miller continued. “Icon will also enhance our ability to capture ancillary revenue by promoting public-facing events and programs like Holbrook Country Club.”

Ryan Galea, CEO of Icon, expressed his enthusiasm for the partnership: “We are thrilled to partner with Holbrook Life. Our platform is designed to adapt to the unique needs of each community, and we are excited to see Holbrook leverage our technology to create an even more enriching environment for their residents. This partnership underscores our commitment to innovation and excellence in the senior living industry.”

The partnership aligns with Holbrook Life’s commitment to holistic wellness, vibrant community engagement, and personalized care. By leveraging Icon’s innovative platform, Holbrook Life is set to elevate the resident experience, foster connections, and celebrate life’s journey together.

For more information about Holbrook Life, visit holbrooklife.com.

For more information about Icon, visit goicon.com.

Media Contact:

Meredith Wentworth
Director of Marketing
Icon
meredith.wentworth@goicon.com
978-979-1208


About Holbrook Life

Holbrook Life is a premier provider of luxury senior living communities, dedicated to enhancing the quality of life for older adults. With a focus on holistic wellness, vibrant community engagement, and personalized care, Holbrook Life offers a range of amenities and services designed to inspire, enrich, and support residents in living their best lives. Their communities feature beautifully appointed residences, gourmet dining options, state-of-the-art fitness centers, and a variety of social, educational, and recreational activities. At Holbrook Life, we believe in creating an environment where residents can thrive, fostering connections and celebrating life’s journey together.

About Icon

Icon is the industry’s premier all-in-one employee, resident, and family experience management and analytics software for senior living organizations. Their suite of customizable modules for staff engagement, resident experience, and family peace of mind, combined with enterprise-level analytics and AI, empowers operators to build strategy, fortify culture, mitigate risk, support NOI, and provide transparency for investors and owners. With over 2000 deployments nationwide, Icon’s platform and white-glove customer service have yielded impressive results, including a 50% increase in family satisfaction and a 20% increase in resident satisfaction scores within six months. Additionally, communities using Icon have seen an 80% reduction in time spent on resident life administrative tasks and a substantial decrease in printing costs.

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